Focusing on the real estate industry, business continuity and visibility amid this crisis can be accomplished through branding, communication strategies, and by leveraging the use of technology. As one of the driving forces behind industry progress, technology allows businesses to reach their full potential and create meaningful impact that can transform the way industries operate. Additionally, it’s important for local market players to acknowledge that property branding and marketing is experiential - it stands as the first lesson in how to swim in the digital age. Communicating with the general public to garner engagement is just as important as it can make or break the view of audience during this period.
In the upcoming European Chamber of Commerce of the Philippines (ECCP) webinar entitled ‘RE-STRATEGIZING REAL ESTATE’ digital solutions and best practices for real estate branding and communications strategies will be discussed in length by key speakers Paula Queaño, Managing Director of Haptic PR and Communications Chair of the ECCP Real Estate Committee, Dominic Mason, Managing Director of Sedgwick Richardson SEA, and Kevin Cordeiro, Senior Reality Capture Manager for Asia at Leica Geosystems to help in effectively reshaping cities, buildings, services, workplaces, and the workforce.
| TIME | ACTIVITY |
|---|---|
| 10:30 - 10:35 | Opening Remarks & Introduction of Speaker
Ms. Lylah F. Ledonio Executive Director, Leechiu Property Consultants, Inc. Chairperson, ECCP Real Estate Committee |
| 10:35 - 10:50 | Message / Presentation
Ms. Ma. Paula Queaño Managing Director, Haptic PR Communications Chair, ECCP Real Estate Committee |
| 10:50 - 11:05 | Message/Presentation
Mr. Dominic Mason Managing Director, Singapore Sedgwick Richardson |
| 11:05 - 11:20 | Message/Presentation
Mr. Kevin Cordeiro Senior Reality Capture Manager, Asia Leica Geosystems |
| 11:20 - 11:45 | Panel Discussion/ Q&A / Closing Remarks |
Garnering over 6 years of experience in the field of Public Relations, Paula Queaño has elevated the reputation of a wide roaster of clients in the Philippine commercial real estate industry through her in-depth expertise in disruptive and insight-based communications as well as her core competencies in creative brand direction, strategic planning, stakeholder and media relations.
Currently, Paula is the Managing Director of Haptic PR, a full-service public relations and strategic communications management firm. She's also the Communications Chair of the European Chamber of Commerce of the Philippines Young Professionals Committee (ECCP-YPC) and an active member of the Urban Land Institute Philippines Young Leaders Group (ULI-YLG).
Dominic hails from the UK, but he’s spent the last 30+ years in Singapore, pursuing a career in branding and design. With a track record of delivering impactful, insight-driven, branding programmes, he’s spearheaded multi-disciplinary design teams for both local and international blue-chip organisations.
He has consulted with local, regional and international clients across a wide spectrum of industry sectors and product categories including VISA, DBS, OCBC, Hong Leong Bank, Suntec City, Mapletree, VivoCity, Pacific Star, Lendlease, SingTel, Maxis, StarHub, Smart, Reliance, Hyflux, SingHealth, STA, Unilever, P&G, Caltex, Petronas, Petron, Aboitiz, Swire and Electrolux, even working with the Singapore government on macro-level branding challenges.
Dominic is Managing Director of Sedgwick Richardson’s Singapore office, and he plays an active role in the company’s place branding projects in Southeast Asia
Kevin Cordeiro is a Senior Reality Capture Manager for Asia at Leica Geosystems. In this role, Kevin is responsible for a mix of business development, strategic growth, consulting for channel partners as well as sales and support for Leica Reality Capture solutions for the Asia region.
As an accomplished leader with a strong track record of growing businesses, Kevin is adept at identifying key strategies and implementing them within the region to achieve sustainable growth.
Kevin is a firm believer in achieving a balance between having a sustainable business and achieving organisational targets. He is a five-time winner of the Hexagon Geosystems Global President’s Sales Award (2015-2019) and a recipient of the Global President’s Club 2017 award, exemplifying his commitment to organisational growth. He also frequently represents Leica Geosystems as a guest speaker at regional industry events.
Kevin holds a Bachelor’s degree in Mechanical and Production Engineering from the Nanyang Technological University in Singapore. He also graduated with distinction from the Executive Master’s degree course in Business Administration and Management at The University Hull in England.
Slots are limited and on a first come, first served basis.
For registration inquiries, email Ms. Jillian Sitchon at jillian.sitchon@eccp.com
In close partnership with government, businesses, civil society, and academia, ECCP passionately works to enhance the business environment for both European and Filipino companies.