As opportunities for face-to-face research become more limited in the current climate, online methodologies provide a way for companies to understand consumer and business needs at this critical time. But which methodologies are best for which projects, and what are the best ways of approaching each methodology?
Join Kadence International as we help you adapt to this changing research landscape. We'll be answering your questions on how to best approach online research to maximise your investment.
Bianca is the Global Head of Qualitative Research at Kadence International, looking after digital and traditional methodologies for our 10 offices around the globe. She has a particular interest in online communities and digital ethnographic techniques, having conducted research projects using these formats across the globe for over ten years. A regular speaker at conferences, she has presented at Qual360 in Washington DC and multiple Market Research Society conferences in the UK.
Andrea’s journey into research is unlike most; from a research family, she has had the fortune of watching the industry evolve from the sidelines. Now a qualitative specialist in her own right, she navigates a world that blends the principles of traditional research with the innovation of new digital methodologies. She has extensive experiences conducting online communities, live chats and digital ethnographies across different markets in Asia, and understands the cultural nuances in order to optimise different digital tools for different markets.
In close partnership with government, businesses, civil society, and academia, ECCP passionately works to enhance the business environment for both European and Filipino companies.