Program Overview: This program is designed for small enterprises with limited advertising budgets. It aims to guide enterprises on how they can generate interest in their products, engage customers effectively, negotiate to maximize value, and create win-win solutions.
Program Objective: To increase sales and profitability by upgrading knowledge and skills in reaching and selling to various customers.
Program Outline:
I. Attitudes and Mindsets
II. The Marketing Plan
o Product
o Place – i.e. distribution points
o Price
o Promotions
III. Customer Engagement and Sales
IV. Negotiating Skills
o Concept of Condition & Offer
o Assertive & Submissive Formats
o Reacting to proposals
o Steps in Counter–Proposing
V. Customer Service
VI. Program ending and wrap-up
Clive Villanueva is a consultant in the field of Training and Organization Development. He is a graduate of Bachelor of Science in Business Management from the Ateneo De Manila University, and obtained a Masters in Business Administration degree majoring in Corporate Finance from Fordham University.
In close partnership with government, businesses, civil society, and academia, ECCP passionately works to enhance the business environment for both European and Filipino companies.