It is critical for businesses to generate leads in order to succeed. Whether you are a B2B company or sell your product or services in the B2C market leads generation is of utmost importance. Why? Because without leads a company will not have the opportunity to convert prospects into customers. And it is true that leads generation can be time consuming and difficult, but it does not need to be. There are many ways to generate leads, and there are many tools that can be used to speed up the process, such as LinkedIn.
Learn how businesses today use LinkedIn as a main source for leads generation. Learn from marketers that actually use the platform and how it has benefitted their businesses.
Objectives: This program is for marketing and sales managers, officers and practitioners who's role within the organization is to help generate leads. The program aims to equip and strengthen skillsets in order to convert prospects into customers.
Target Attendees:
Marketing Managers and marketing practitioners Sales representatives and leads generation practitioners or if your role within the organization is set to primarily or even indirectly generate leads for the organization then this program is for you.
Specific Topics
Anna is an Integrated Marketing & Communications Practitioner with a solid background in Brand and Product Management from diversified industries in Telecommunications / Manufacturing of Mobile Phone Devices, Consumer Banking to Power Generation. Anna has strong experience in creating Marketing Plans & Strategies that caters from the Elite to the Mass Market Segments ranging from B2B to Consumer Marketing. She has successfully launched products in the retail mobile industry and consumer banking. She has managed iconic brands such as Tatler and American Express in the Philippines. Her career in marketing has spanned more than 15 years and with it has made her well versed in areas such as crisis management, public relations, and digital marketing as she has taken many marketing roles throughout her career.
Anna has an MBA from Ateneo Graduate School of Business and also completed her post graduate degree in Digital Marketing from the Asian Institute of Management. A highly motivated individual Anna also has her own food retailing business that caters to the mass segment which she continues to expand.
Formerly the Director of Operations of the National Council of Entrepreneurial Tech Transfer (NCET2) in Washington, DC, Ria was responsible for managing overall NCET2 operations and executing programs and projects aimed at creating startups from university and federal lab IP. Before joining NCET2, she was a Program Officer at the European Chamber of Commerce of the Philippines for a European Commission-funded project to create corporate university-government cooperation programs to increase the Philippines’ human resource capabilities of the Business Process Outsourcing industry. She successfully created training programs to re-tool university faculty to update them on current BPO practices and formed partnerships with BPO companies and universities for manpower development. She was also an Industrial Ecology Project Officer for a United Nations Development Program-funded project under the Philippines & Board of Investments. She worked with global manufacturing corporations and industrial estate managers to implement a new pollution management system within industrial zones. Ria has an MS in Environmental Science and a BS in Environmental Planning. She also completed a postgraduate degree in Digital and Social Media Marketing from the University of Hong Kong.
In close partnership with government, businesses, civil society, and academia, ECCP passionately works to enhance the business environment for both European and Filipino companies.