As businesses have grown more flexible, data-driven, and ROI-focused, digital technologies are altering the potential and practice of marketing. Whether you are a marketing executive or a general manager, this training series will immerse you in important marketing ideas and tactics that will enable you to develop and keep a competitive advantage in your marketing and organization.
Having a more solid foundation of the basics of digital marketing will allow you to generate more value for clients and more business success by building an integrated marketing plan that integrates proven marketing paradigms with the most recent innovations.
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MODULE 1: Webspace, Domains, & WordPress first steps
Learn about domain & webspace hosting, internet basics and file transfer from your computer to your web server; since WordPress is the most used content management system (CMS) in the world nowadays, we will get started with WordPress installations from scratch and important first settings
MODULE 2: HTML basics & Content Marketing
HTML (hypertext mark-up language) is the foundation of the internet, and until now, a basic understanding oft HTML will greatly help in terms of web development, search engine optimisation (SEO), and content creation. Important aspects of content writing will be discussed to have a good starting point to the broader topic of Content Marketing
MODULE 3: SEO: Keyword Research, Technical SEO & Off-page SEO
The foundation of a good SEO campaign is usually an in-depth keyword research, ideally conducted with the help of Google Ads Keyword Planner, and other professional tools. With this foundation, websites can be built following a logical and SEO-focused structure which will also be the basis for effective PPC campaigns using Google Ads. Key aspects of technical and off-page SEO will give you a complete first picture of the complex field of search engine optimisation.
PPC ("pay per click") campaigns can help you right away to drive relevant traffic to your website. However, there are some very important aspects to consider - no matter, if you want to use Google Ads, Meta (Facebook & Instagram), or any other digital marketing platform. Apart from paid ads, we will also cover some "organic" social media marketing ideas.
MODULE 5: Web tracking, Analytics & Helpful Tools.
Keeping track of what's actually going on with your website and digital marketing campaigns is very important to drive your online success. Most webmasters have no or barely any idea of how their online performance looks like. We will cover some of the most important tools like Google Analytics, Google Search Console, Ahrefs, Majestic, and other professional tools to dig deeper into the data-world.
In close partnership with government, businesses, civil society, and academia, ECCP passionately works to enhance the business environment for both European and Filipino companies.