In a business context, there seems to be an innovation fatigue where almost everyone is pressured to “change” or to “innovate”, but without a clear direction on what to innovate for and where innovation is headed. We’ve never been in a more uncertain and confusing time. Therefore, as we move into a new era, leaders, employees, and consumers are equally responsible for creating a new business ecosystem, one that TRANSCENDS old methods and makes room for a better one.
It is in this context that Eastern Communications forwards itself as a leader organization that not only changes but actually evolves. From inward-looking, what’s-in-it-for-me concept, it is time to RETHINK business, OPTIMIZE learning, and INITIATE change.