The ECCP Competency Hub, in partnership with Kapwa Online Solutions Co., is organizing a 3-hour training designed to help businesses get started with digital marketing and/or help to refine their online strategies. Digital transformation is paramount for modern businesses to stay successful, and this training will set the right foundation and give expert insights into how a sustainable and effective online strategy can be created.
Training Objectives:
After this training, you should be able to create a suitable digital marketing strategy for your company, aligned with your overall business goals. The foundation will be an optimized and strategically developed website that will gain visibility and reach your target audience using sustainable SEO & SEA methods, supported by social media activities. Continuous improvement and data-driven decisions will help you to become an authority in your niche.
Training Topics:
Web Analytics / Google Analytics (30 mins)
Strategic Positioning / Keyword Analysis (30 mins)
Search Engine Optimization (SEO) (30 mins)
Inbound Marketing / Content Marketing (20 mins)
Search Engine Advertising (SEA) (20 mins)
Social Media Marketing (SMM) (10 mins)
Scale your Online Business (10 mins)
In close partnership with government, businesses, civil society, and academia, ECCP passionately works to enhance the business environment for both European and Filipino companies.